What’s Your Dream Client’s Need? – E014

What's Your Dream Client's Need

Do you truly understand your dream customer’s problem, pain or need? 

In this episode, I want to explore the topic of your dream client’s needs further.

Do you truly understand your dream customer’s problem, pain or need?  Can you articulate that in a way that perhaps even your dream customer can’t, but when they hear it, they’ll jump up and shout “Yes, that’s exactly what I need? It’s like you were reading my mind!”

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What our dream client is looking for is the transformation – from their undesirable before state to a desired after state. @TalesMarketing #TalesofMarketingTransformation Click To Tweet

  • What our dream clients are truly looking for is a transformation – from their undesirable before state to a desired after state AND they are looking for how that makes them feel good, about themselves and about their situation.
  • To really understand our dream client’s problem, pain or need really well, here are some questions to ask:
    • What’s the presenting problem (first level) and what causes that?
    • What is the current state?
    • What is the most desired result?
    • What are the means to get to that result? – the more options here, the better!
    • What do they have before and after the transformation
    • How do they feel before and after the transformation?
  • When we are able to really understand our dream customer’s needs and deliver the transformation that brings them to their after state, then, just like my magpies who are now daily visitors to our garden and forever grateful, so too will our customers be.

I encourage you to use this framework to truly understand your dream customer’s problem, pain, or need.  If you can articulate their need in a way that even your dream customer can’t, but when they hear it, they’ll jump up and shout “Yes, that’s exactly what I need? It’s like you were reading my mind!” your message will be heard!  Let me know what happens!

When we are able to really understand our dream customer's needs and deliver the transformation, they'll keep coming back and be forever grateful. @TalesMarketing #TalesofMarketingTransformation Click To Tweet

My mission is to do Good Marketing, to make marketing Human, to make marketing a FORCE for GOOD – characterized by service, empathy, transparency and to make a meaningful difference to the people we care about AND to their customers too

Thank you for coming on this journey of Marketing Transformation with me. Let’s make marketing human again.

If you can articulate their need in a way that even your dream customer can't, but when they hear it, they'll jump up and shout "Yes, that's exactly what I need!" Your message will be heard! @TalesMarketing #TalesofMarketingTransformation Click To Tweet

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Jürgen

Jürgen is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook and Google+ Pages.

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