What Podcast Hosts Look For – E034

What Podcast Hosts Look For

Recently, I had the privilege of appearing on a panel discussion entitled, “How to Create a Phenomenal Guest Experience”, which was part of  Podthon ’21 – a two-day virtual event where podcasts can learn from and connect with thought leaders, in the podcasting community. 

In this episode, I’m going to share part of that panel discussion focused on what podcast hosts look for. My fellow panel members are Bethany Hawkins of the Chatting over Chowder podcast and Lukas Eggen of the LAN parties podcast. Whether you’re a podcast host or would like to be a guest on podcasts, there is something in this conversation for you. 

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A podcast guest’s journey begins the moment you decide that you want to have them on your show. @TalesofMarketing #TalesofMarketingTransformation Click To Tweet

Show Notes – What Podcast Hosts Look For

  • A podcast guest’s journey begins the moment you decide that you want to have them on your show. 
  • Your guest’s experience is going to be determined by the language you use when you reach out to them. From that moment on, you’re representing your podcast, your brand, and yourself. you have to be on point and not stumble into it.
  • It’s all about relationships. The guest’s journey starts at the very first touchpoint. You have to create an exceptional experience right from that very first touch point. 
  • Being able to understand how people speak, how they engage, and the information that they are going to offer is key. If you know these things, you’ll know how to market that they are going to be on your show. You’ll know how to hype them up and have great energy to be on that episode.
  • Build the relationship straight away by  making sure that the host sees you as a real professional and that you really care about their audience right from the start. 
  • Let the host know how you can provide value to their show and their audience as well as how you are going to help them promote their show. 
  • Podcast guesting is a two-way street. There needs to be a mutual value between the host and the guest. 
  • Do your research. Make sure that you are a good fit for the podcast you are pitching for. Don’t just keep sending pitches to hundreds of podcasts, hoping and praying that somebody will get back and say yes.
  • Podcast hosts have very busy schedules. And the busier they are, the more requests they are getting. So make sure to provide them with the information they’ll need about you in a way that makes you stand out right at the beginning of your pitch. 
  • A quick get-to-know-you call is a great way to build the relationship right from the start. It helps identify things that you have in common with the host that could lead to more opportunities along the way.

So, there you have it. What some fellow podcast hosts value in their guests, what we all value in our guests, of course, what we expect of our guests, and how we begin to create a phenomenal guest experience, right from the first contact.

My mission is to do Good Marketing, to make marketing Human, to make marketing a FORCE for GOOD – characterized by service, empathy, transparency and to make a meaningful difference to the people we care about AND to their customers too

Thank you for coming on this journey of Marketing Transformation with me. Let’s make marketing human again.

Podcast guesting is a two-way street. There needs to be a mutual value between the host and the guest. @TalesofMarketing #TalesofMarketingTransformation Click To Tweet

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Jürgen is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook and Google+ Pages.

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