Who is your dream customer? What do you know about them? Where are they congregating?
In this episode, I want to highlight another aspect of communicating with your ideal client or your dream customer, and I’m going to get help from someone else to do that.
Russell Brunson popularized the concept of sales funnels and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace. Russell has just launched his new book called Traffic Secrets and I’m going to use some of the audio of him reading parts of chapter one to highlight today’s message. Big thank you to Russell and his team for sharing a preview copy of the audiobook!
In all of his work, Russell Brunson talks about Funnels and Traffic – Traffic is people (and funnels are customer journeys). Marketing is about building relationships with people; people who could be your ideal client, your dream customer.
Listen to the podcast to find out more.
Listen to the Podcast
Show Notes – Traffic Is People
- Successful human marketing is a value-based, long term, 2-way relationship with your customers. Relationships, not transactions!
- Running all your ideas through the lens of your dream customer is so powerful. It’s the first thing we should all do! Of course, having conversations with real customers is even better!
- Be obsessed with your ideal dream customer. Understand them really well or better than they understand themselves.
- Enter the conversations that your ideal dream customer is already having in their own mind, and see the world as they do.
- Truly understand the core pains that your customers are trying to move away from and the core passions they are trying to move towards (in our terms, their before state and their desired after state). Bring them into your world and serve them!
My mission is to do Good Marketing, to make marketing Human, to make marketing a FORCE for GOOD – characterized by service, empathy, transparency and to make a meaningful difference to the people we care about AND to their customers too
Thank you for coming on this journey of Marketing Transformation with me. Let’s make marketing human again.
- Traffic Secrets – Get your free copy!
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- The InnovaBuzz Podcast – our other podcast on Innovation and Marketing, with awesome guests each week.