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An Eagle Like Focus on Your Ideal Client – E007
A Laser sharp focus on your Ideal Client is a fundamental pillar of human centered marketing. How can you make your marketing stand out from the noise? In the last episode, I spoke about the Five Success Principles of Human...
Five Success Principles of Human Marketing – Ballarat Cycle Classic – E006
Five Success Principles of Human Marketing are the key components of success in human centered marketing. What are the components of a successful marketing program, framework or campaign? No doubt you've seen and read about a lot of different tactics...
Marketing Funnels – A Precious Gift – E005
Are you confused by the complex nature of marketing funnels? You've probably heard of them and read a lot of information describing details of the steps of a marketing funnel and all the nuts and bolts of setting them up...
Parrots, Almonds and Your Ideal Client – E004
How well do you understand your ideal client and what attracts them? We all receive thousands of pieces of information every single day - I don't know about you, but I really struggle to keep up with email, let alone...
Rolling in Rhino Poo or Standing Out with Marketing – E003
Are you rolling in Rhino Dung or Standing Out with Marketing ? Imagine, if you stood out like a beacon, like a lighthouse with it's guiding light - specifically to those people who really need your help and whose lives...
Bread Making and Marketing Recipe – E002
What can we learn about a marketing recipe from bread making? Imagine if you had a recipe for marketing, GOOD marketing, and you could follow that recipe all the time, then rinse and repeat? How would that be? On today's...
Making Marketing Human – E001
Making Marketing Human - or Crossing Over to the Dark Side? This is the start of a new adventure - an adventure to make marketing human again and to challenge myself as your guide on our shared journey. On this...
Tales of Marketing Transformation – Teaser 2
Tales of Marketing Transformation - the podcast - it's coming to a device near you in early 2018….. So what's it about? It's about Marketing, no surprises there! It's not me pretending to be a Marketing Guru and giving you...
Tales of Marketing Transformation – Teaser 1
Marketing is fundamentally quite simple – deliver the right message to the right audience at the right time in the right place engage with them start to build a relationship and provide exceptionally valuable information to them until they are...
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