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Every Touchpoint Is an Experience – E016
Is your customer’s experience consistent with your brand promise? In this episode, I want to explore the idea of the customer experience. Every customer journey can be seen as a set of touch points where each one represents an experience...
The Bridge: Getting Your Customer from their Before State to their After State – E015
What business are you really in? Ever since I can remember, I've been a keen photographer. When I was two years old, my parents had family portraits taken of us, by a professional photographer in his studio. As an active,...
What’s Your Dream Client’s Need? – E014
Do you truly understand your dream customer's problem, pain or need? In this episode, I want to explore the topic of your dream client's needs further. Do you truly understand your dream customer's problem, pain or need? Can you articulate...
Traffic Is People – E013
Who is your dream customer? What do you know about them? Where are they congregating? In this episode, I want to highlight another aspect of communicating with your ideal client or your dream customer, and I'm going to get help...
Communicating Your Message to Your Ideal Client – E012
Is your communication to your ideal target market getting the response you desire? A key part of all customer journeys is communication. Have you ever spoken to a group of people and ended up with no response? Maybe it was...
Recharging Your Business Battery – E011
How are you charging your business battery? In the last episode, I spoke about the customer journey with you and what might be broken in that; in particular, how to find out what to fix. In this episode, I want...
Broken Customer Journeys (The Pothole Oracle) – E010
Have you tested your OWN customer journeys? Yes, all of them. You see, until you experience what your customers experience, all the understanding you've developed with your Empathy Mapping work from the last episode will not bear fruit. In this...
Connecting with Your Ideal Client – E009
Are you really clear on who your ideal client is? To build professional credibility, engage your target audience and connect with your ideal clients requires absolute clarity about who your ideal clients are and how you help them. In this...
The Lighthouse – E008
It's been a while since the last episode and a lot has changed since then, many things that we couldn't have imagined, such as everyone around the world in various forms of "stay at home" situations due to the global...
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