The Bridge: Getting Your Customer from their Before State to their After State – E015

What business are you really in? Ever since I can remember, I've been a keen photographer. When I was two years old, my parents had family portraits taken of us, by a professional photographer in his studio. As an active,...

What’s Your Dream Client’s Need? – E014

Do you truly understand your dream customer's problem, pain or need?  In this episode, I want to explore the topic of your dream client's needs further. Do you truly understand your dream customer's problem, pain or need?  Can you articulate...

Traffic Is People – E013

Who is your dream customer? What do you know about them? Where are they congregating? In this episode, I want to highlight another aspect of communicating with your ideal client or your dream customer, and I'm going to get help...

Communicating Your Message to Your Ideal Client – E012

Is your communication to your ideal target market getting the response you desire? A key part of all customer journeys is communication. Have you ever spoken to a group of people and ended up with no response? Maybe it was...

Recharging Your Business Battery – E011

How are you charging your business battery? In the last episode, I spoke about the customer journey with you and what might be broken in that; in particular, how to find out what to fix. In this episode, I want...

Broken Customer Journeys (The Pothole Oracle) – E010

Have you tested your OWN customer journeys? Yes, all of them.  You see, until you experience what your customers experience, all the understanding you've developed with your Empathy Mapping work from the last episode will not bear fruit. In this...

Connecting with Your Ideal Client – E009

Are you really clear on who your ideal client is? To build professional credibility, engage your target audience and connect with your ideal clients requires absolute clarity about who your ideal clients are and how you help them.  In this...

The Lighthouse – E008

It's been a while since the last episode and a lot has changed since then, many things that we couldn't have imagined, such as everyone around the world in various forms of "stay at home" situations due to the global...

An Eagle Like Focus on Your Ideal Client – E007

A Laser sharp focus on your Ideal Client is a fundamental pillar of human centered marketing. How can you make your marketing stand out from the noise? In the last episode, I spoke about the Five Success Principles of Human...