Listen and Follow on:

What’s the Transformation? – E020

Do you really know what your dream customer needs? Now that we have absolute clarity about who our dream customer is -  who we serve, what drives them, what are their dreams, their desires, their goals and what frustrates them,...

Getting to Know Your Dream Client – E019

Are you really clear on who your dream client is? In the last episode, we learned about our Lighthouse and the four pillars of our business - our Who, our Why, our What and our How.  Now that we have...

Follow the Light – E018

Are you shining your light brightly to be exceptional and to serve your audience? Can they see your light and do they know what that represents? In the last episode, I introduced our Transformational Marketing Blueprint, and, spoke about Marketing as...

Your Marketing Guide – E017

What if you had a blueprint for your marketing to guide you on the best path of your marketing journey and allow you to focus on enjoying the journey? In this episode, we’re going to start a series of 13...

Every Touchpoint Is an Experience – E016

Is your customer’s experience consistent with your brand promise? In this episode, I want to explore the idea of the customer experience. Every customer journey can be seen as a set of touch points where each one represents an experience...

The Bridge: Getting Your Customer from their Before State to their After State – E015

What business are you really in? Ever since I can remember, I've been a keen photographer. When I was two years old, my parents had family portraits taken of us, by a professional photographer in his studio. As an active,...

What’s Your Dream Client’s Need? – E014

Do you truly understand your dream customer's problem, pain or need?  In this episode, I want to explore the topic of your dream client's needs further. Do you truly understand your dream customer's problem, pain or need?  Can you articulate...

Traffic Is People – E013

Who is your dream customer? What do you know about them? Where are they congregating? In this episode, I want to highlight another aspect of communicating with your ideal client or your dream customer, and I'm going to get help...

Communicating Your Message to Your Ideal Client – E012

Is your communication to your ideal target market getting the response you desire? A key part of all customer journeys is communication. Have you ever spoken to a group of people and ended up with no response? Maybe it was...