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Broken Customer Journeys (The Pothole Oracle) – E010

Have you tested your OWN customer journeys? Yes, all of them.  You see, until you experience what your customers experience, all the understanding you've developed with your Empathy Mapping work from the last episode will not bear fruit. In this...

Connecting with Your Ideal Client – E009

Are you really clear on who your ideal client is? To build professional credibility, engage your target audience and connect with your ideal clients requires absolute clarity about who your ideal clients are and how you help them.  In this...

The Lighthouse – E008

It's been a while since the last episode and a lot has changed since then, many things that we couldn't have imagined, such as everyone around the world in various forms of "stay at home" situations due to the global...

An Eagle Like Focus on Your Ideal Client – E007

A Laser sharp focus on your Ideal Client is a fundamental pillar of human centered marketing. How can you make your marketing stand out from the noise? In the last episode, I spoke about the Five Success Principles of Human...

Five Success Principles of Human Marketing – Ballarat Cycle Classic – E006

Five Success Principles of Human Marketing are the key components of success in human centered marketing. What are the components of a successful marketing program, framework or campaign? No doubt you've seen and read about a lot of different tactics...

Marketing Funnels – A Precious Gift – E005

Are you confused by the complex nature of marketing funnels? You've probably heard of them and read a lot of information describing details of the steps of a marketing funnel and all the nuts and bolts of setting them up...

Parrots, Almonds and Your Ideal Client – E004

How well do you understand your ideal client and what attracts them? We all receive thousands of pieces of information every single day - I don't know about you, but I really struggle to keep up with email, let alone...

Rolling in Rhino Poo or Standing Out with Marketing – E003

Are you rolling in Rhino Dung or Standing Out with Marketing ? Imagine, if you stood out like a beacon, like a lighthouse with it's guiding light - specifically to those people who really need your help and whose lives...

Bread Making and Marketing Recipe – E002

What can we learn about a marketing recipe from bread making? Imagine if you had a recipe for marketing, GOOD marketing, and you could follow that recipe all the time, then rinse and repeat? How would that be? On today's...

Making Marketing Human – E001

Making Marketing Human - or Crossing Over to the Dark Side? This is the start of a new adventure - an adventure to make marketing human again and to challenge myself as your guide on our shared journey. On this...

Tales of Marketing Transformation – Teaser 2

Tales of Marketing Transformation - the podcast - it's coming to a device near you in early 2018….. So what's it about? It's about Marketing, no surprises there! It's not me pretending to be a Marketing Guru and giving you...

Tales of Marketing Transformation – Teaser 1

Marketing is fundamentally quite simple  –  deliver the right message to the right audience at the right time in the right place engage with them start to build a relationship and provide exceptionally valuable information to them until they are...