TALES OF
MARKETING TRANFORMATION

Parrots, Almonds and Your Ideal Client – E004

Parrots, Almonds and Your Ideal Client

How well do you understand your ideal client and what attracts them?

We all receive thousands of pieces of information every single day – I don’t know about you, but I really struggle to keep up with email, let alone all the social media. Of course, my brain is quite amazing – it filters out 99% of the things I’m bombarded with, so that I’m not overwhelmed and can focus my attention on what it thinks is important to me. Cool, right!

Now let’s look at that with our marketing hat on. How do we stand out so that we’re in the 1% that people pay attention to? What will make your message remarkable and interesting to your target audience?

On today’s episode, I’m going to talk about building a deeper understanding of your ideal client and your target market.

Often, the thing that makes the difference, is exceptionally useful information that’s engaging and memorable enough to motivate your audience to take action – come back for more of your information, build a relationship or deepen that relationship.

Let’s explore this idea and find out how to better understand your ideal client.

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What that makes the difference, is exceptionally useful information that's engaging, memorable and motivates your audience to take action @TalesMarketing #TalesofMarketingTransformation Click To Tweet

Show Notes

  • The trick to delivering the right kind of information, to the right audience, at the right time and in the right place, is a deeper understanding of your ideal client – who they are, what they need, what they want to talk about, and how they want to be spoken to.
  • Here are just a few of the reasons why having a deep understanding of your ideal customer is so important:
    • gives your marketing strategy a clear purpose
    • allows you to build a focused and targeted message that can cut through the huge amount of noise online
    • your marketing message will resonate with your ideal customer and the target market you can help most
    • you can find those ideal clients more easily when advertising
      you can personalise your message
    • you can deliver your ideal client greater value
    • you can focus your sales and marketing efforts on connecting with those ideal clients
    • you can focus more energy and time on building deeper personal and human relationships with your ideal clients.
  • You can build a deeper understanding of your ideal client with our ideal client worksheet – use this worksheet and re-visit your information regularly to keep adding to the depth of your knowledge of your ideal client and target market – get the worksheet below.
The trick to delivering the right information, to the right audience, at the right time, is a deeper understanding of your ideal client. @TalesMarketing #TalesofMarketingTransformation Click To Tweet

Another Photo I like (just to break up the text!)

My mission is to do Good Marketing, to make marketing Human, to make marketing a FORCE for GOOD – characterized by service, empathy, transparency and to make a meaningful difference to the people we care about AND to their customers too

Thank you for coming on this journey of Marketing Transformation with me. Let’s make marketing human again.

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Jürgen

Jürgen is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook and Google+ Pages.

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