Making Marketing Human – E001

Making Marketing Human

Making Marketing Human – or Crossing Over to the Dark Side?

This is the start of a new adventure – an adventure to make marketing human again and to challenge myself as your guide on our shared journey.

On this very first episode of Tales of Marketing Transformation, I’ll talk about what is marketing and what is GOOD marketing, and the force that drives good marketing.

If you are a Star Wars fan (and who isn’t!), you’ll appreciate that the Force is a complex thing. On the one hand, there is the light – associated with good, with compassion, with empathy.

On the other hand there is the destructive dark side, characterized by fear, anger, hatred, aggression, manipulation and deception. All of this is encapsulated in the villain Darth Vader.

Some people think that marketers are the Darth Vaders of business!

Don’t be THAT marketer!

Listen to the podcast to find out more.

Listen to the Podcast

Some people think that marketers are the Darth Vaders of business. @TalesMarketing #TalesofMarketingTransformation Click To Tweet

Show Notes

  • A lot in marketing today is rotten. It seems to have developed into a culture of “get rich quick”, “sell using automation”, and just focus on the numbers. I’m not saying that you shouldn’t be measuring things in marketing – you should. And I’m also a big fan of automation – when applied properly, in the right places. Marketing is about human to human relationships at it’s core and that is what has tended to get ignored in the “get rich quick” culture of marketing.
  • My mission is to do Good Marketing, to make marketing Human, to make marketing a FORCE for GOOD – characterized by service, empathy, transparency and to make a meaningful difference to the people we care about AND to their customers too.
  • Ultimately marketing is all about how we build relationships with the people we serve; its about helping people achieve; about providing opportunities to solve their problems.
  • According to Seth Godin, GOOD marketing is about change – its about making things and about making things better and about making better things. GOOD marketing is about creating.
Marketing is NOT magic, yet to many it still remains a mystery! Today, we begin unpacking that mystery. Do come along for the ride! @TalesMarketing #TalesofMarketingTransformation Click To Tweet

Another Photo I like (just to break up the text!)

Australian White-Backed Magpie
Fun Fact – This is an Australian white-backed magpie. These highly intelligent birds have adapted well to suburbia and are quite friendly and can be trained! Quite friendly except in their nesting season, when the male will attack anything that encroaches on their territory. They particularly dislike cyclists! I’ve often been hit by an attacking magpie. Good thing I wear a helmet!

I invite you to come on this journey with me. Let’s make marketing human again.


Listen to the Podcast

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Jürgen is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook and Google+ Pages.

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