This episode is a Podcasting episode, where I share tips and ideas around the topic of podcasting.

As a podcast host, I get so many pitches on a daily basis that I would love to say yes to them all. Of course, that is not possible and we have to set some ground rules.  I’m also a guest on many podcasts, and I know how challenging it is to get your foot in the door of podcast hosts. In this episode, I’ll share my three best tips for getting yourself on any podcast!

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Show Notes – Podcasting – Lessons from Becoming a Podcast Rockstar

1. Make sure that you are pitching information and content that will be valuable to both the host and their audience. It’s not enough just to pitch yourself. You need to show them why they should have you on their show. If possible, find out what kind of guests they enjoy interviewing. This can help tremendously when making your pitch! Here are some questions I recommend:

• What type of guests does this show attract? Is it guest-centered or guest-driven?
• What kinds of guests have been on the show recently?  Listen to several episodes of the podcast in advance and learn what those shows are like, who those guests are, and how this all fits into the show’s theme and format.
• What kind of topics do they cover? What is their primary focus?
• Who listens to this podcast?
• Are they very specific about who they want on the show? 
• Find out what others think about the show. Check their reviews.

2. Connect with the host. You want them to feel like they know who you are before agreeing or disagreeing with your request for a guest spot.

• “You can’t just sit down and say to yourself, ‘I want to be on a podcast.’ You have to build the relationship.” – Ryan Michler, founder and host of The Order of Man
• The easiest way to connect is to start a conversation around one of their podcast episodes. Talking about an episode you liked is a casual way of connecting with the host, which helps build the foundation for deeper, transformational conversations in the future.
• Be authentic, but don’t be weird – share what action(s) you took after listening to an episode. If they’ve recommended a book, mention that you added it to your reading list. Or if they gave an example from their own life and how they applied something discussed in the episode, share your related experience. This is already an opportunity to give value!

3. Make it easy for the podcast host. When pitching yourself as a podcast guest, you want the podcast host to afford us the privilege of giving you the stage with their audience, so you should make it as easy as possible for the host to make a yes/no decision on whether to accept you as a guest or not.

• Provide all relevant information up front – email, phone contact, other contact details, a short form and long form bio, outline of relevant experience, a list of possible topics – it’s best to give multiple choices here, to provide the host with options.
• Provide an assets folder, including a headshot and other photos, logos and any downloadable files you may offer on the show. These will be needed when the host publishes our episode.
• You don’t want to require the host to do extra work to find any information. Your pitch should make it clear what’s in your guest appearance for the host and their listeners. If you can say, “I’m a perfect guest for your show because ____,” they’ll be more inclined to agree.

So there are my three tips for landing guest spots on podcasts. Make sure that you are pitching information and content that will be valuable to both the host and their audience, connect with the host, and make it easy for the podcast host to make a yes-no decision.

My mission is to do Good Marketing, to make marketing Human, to make marketing a FORCE for GOOD – characterized by service, empathy, transparency and to make a meaningful difference to the people we care about AND to their customers too

Thank you for coming on this journey of Marketing Transformation with me. Let’s make marketing human again.

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Resources

• Become a Podcast Rockstar – audio course
• Podcast Guesting Playbook
• Tales of Marketing Transformation Facebook Group – Join the Community here (Free but Priceless!)
• The InnovaBuzz Podcast – our other podcast on Innovation and Marketing, with awesome guests each week.

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