Podcast
Broken Customer Journeys (The Pothole Oracle) – E010
Have you tested your OWN customer journeys? Yes, all of them. You see, until you experience what your customers experience, all the understanding you’ve developed with your Empathy Mapping work from the last episode will not bear fruit. In this episode, I want to talk about your customer journeys – what, I hear you asking,…
Read MoreConnecting with Your Ideal Client – E009
Are you really clear on who your ideal client is? To build professional credibility, engage your target audience and connect with your ideal clients requires absolute clarity about who your ideal clients are and how you help them. In this episode I’ll share with you our process and a really neat tool to allow you…
Read MoreThe Lighthouse – E008
It’s been a while since the last episode and a lot has changed since then, many things that we couldn’t have imagined, such as everyone around the world in various forms of “stay at home” situations due to the global COVID-19 pandemic. All our lives have been impacted and in the online world, some have…
Read MoreAn Eagle Like Focus on Your Ideal Client – E007
A Laser sharp focus on your Ideal Client is a fundamental pillar of human centered marketing. How can you make your marketing stand out from the noise? In the last episode, I spoke about the Five Success Principles of Human Marketing. These Five Success Principles can be applied to anything; in business, and in particular,…
Read MoreFive Success Principles of Human Marketing – Ballarat Cycle Classic – E006
Five Success Principles of Human Marketing are the key components of success in human centered marketing. What are the components of a successful marketing program, framework or campaign? No doubt you’ve seen and read about a lot of different tactics that people have recommended to use in marketing – from Google Ads, to Social Media…
Read MoreMarketing Funnels – A Precious Gift – E005
Are you confused by the complex nature of marketing funnels? You’ve probably heard of them and read a lot of information describing details of the steps of a marketing funnel and all the nuts and bolts of setting them up within automated systems. At a structural level, a marketing funnel is a way of breaking…
Read MoreParrots, Almonds and Your Ideal Client – E004
How well do you understand your ideal client and what attracts them? We all receive thousands of pieces of information every single day – I don’t know about you, but I really struggle to keep up with email, let alone all the social media. Of course, my brain is quite amazing – it filters out…
Read MoreRolling in Rhino Poo or Standing Out with Marketing – E003
Are you rolling in Rhino Dung or Standing Out with Marketing ? Imagine, if you stood out like a beacon, like a lighthouse with it’s guiding light – specifically to those people who really need your help and whose lives you can change. Would that get a great relationship started? Contrast that with being invisible…
Read MoreBread Making and Marketing Recipe – E002
What can we learn about a marketing recipe from bread making? Imagine if you had a recipe for marketing, GOOD marketing, and you could follow that recipe all the time, then rinse and repeat? How would that be? On today’s episode, I’m going to share with you an idea on systemizing your marketing, systemizing GOOD marketing,…
Read MoreMaking Marketing Human – E001
Making Marketing Human – or Crossing Over to the Dark Side? This is the start of a new adventure – an adventure to make marketing human again and to challenge myself as your guide on our shared journey. On this very first episode of Tales of Marketing Transformation, I’ll talk about what is marketing and…
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