What's Your Dream Client's Need

Do you truly understand your dream customer’s problem, pain or need?  In this episode, I want to explore the topic of your dream client’s needs further. Do you truly understand your dream customer’s problem, pain or need?  Can you articulate that in a way that perhaps even your dream customer can’t, but when they hear…

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Traffic Is People

Who is your dream customer? What do you know about them? Where are they congregating? In this episode, I want to highlight another aspect of communicating with your ideal client or your dream customer, and I’m going to get help from someone else to do that. Russell Brunson popularized the concept of sales funnels and…

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Communicating Your Message to Your Ideal Client

Is your communication to your ideal target market getting the response you desire? A key part of all customer journeys is communication. Have you ever spoken to a group of people and ended up with no response? Maybe it was in a live presentation, maybe in an online presentation, or maybe it was one of…

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Recharging Your Business Battery

How are you charging your business battery? In the last episode, I spoke about the customer journey with you and what might be broken in that; in particular, how to find out what to fix. In this episode, I want to step back, and talk about what you need to fix in your own business,…

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Broken Customer Journeys

Have you tested your OWN customer journeys? Yes, all of them.  You see, until you experience what your customers experience, all the understanding you’ve developed with your Empathy Mapping work from the last episode will not bear fruit. In this episode, I want to talk about your customer journeys – what, I hear you asking,…

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Connecting with Your Ideal Client

Are you really clear on who your ideal client is? To build professional credibility, engage your target audience and connect with your ideal clients requires absolute clarity about who your ideal clients are and how you help them.  In this episode I’ll share with you our process and a really neat tool to allow you…

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The Lighthouse

It’s been a while since the last episode and a lot has changed since then, many things that we couldn’t have imagined, such as everyone around the world in various forms of “stay at home” situations due to the global COVID-19 pandemic.  All our lives have been impacted and in the online world, some have…

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Focus on Your Ideal Client

A Laser sharp focus on your Ideal Client is a fundamental pillar of human centered marketing. How can you make your marketing stand out from the noise? In the last episode, I spoke about the Five Success Principles of Human Marketing. These Five Success Principles can be applied to anything; in business, and in particular,…

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Marketing Funnels - A Precious Gift

Are you confused by the complex nature of marketing funnels? You’ve probably heard of them and read a lot of information describing details of the steps of a marketing funnel and all the nuts and bolts of setting them up within automated systems. At a structural level, a marketing funnel is a way of breaking…

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