Posts by Jürgen
What’s the Transformation? – E020
In this episode, we’ll begin exploring the first step in the Transformational Marketing Blueprint – your Lighthouse.
Read MoreGetting to Know Your Dream Client – E019
In this episode, we’ll begin exploring the first step in the Transformational Marketing Blueprint – your Lighthouse.
Read MoreFollow the Light – E018
In this episode, we’ll begin exploring the first step in the Transformational Marketing Blueprint – your Lighthouse.
Read MoreYour Marketing Guide – E017
In this episode, I want to explore the idea of the customer experience. Is your customer’s experience consistent with your brand promise?
Read MoreEvery Touchpoint Is an Experience – E016
In this episode, I want to explore the idea of the customer experience. Is your customer’s experience consistent with your brand promise?
Read MoreThe Bridge: Getting Your Customer from their Before State to their After State – E015
In this episode, I want to explore the concept of our dream customer’s transformation some more, and I’ll share with you my story that truly depicts the importance of knowing what business you are in and what transformational marketing really is about.
Read MoreWhat’s Your Dream Client’s Need? – E014
Do you truly understand your dream customer’s problem, pain or need? In this episode, I want to explore the topic of your dream client’s needs further. Do you truly understand your dream customer’s problem, pain or need? Can you articulate that in a way that perhaps even your dream customer can’t, but when they hear…
Read MoreTraffic Is People – E013
Who is your dream customer? What do you know about them? Where are they congregating? In this episode, I want to highlight another aspect of communicating with your ideal client or your dream customer, and I’m going to get help from someone else to do that. Russell Brunson popularized the concept of sales funnels and…
Read MoreCommunicating Your Message to Your Ideal Client – E012
Is your communication to your ideal target market getting the response you desire? A key part of all customer journeys is communication. Have you ever spoken to a group of people and ended up with no response? Maybe it was in a live presentation, maybe in an online presentation, or maybe it was one of…
Read MoreRecharging Your Business Battery – E011
How are you charging your business battery? In the last episode, I spoke about the customer journey with you and what might be broken in that; in particular, how to find out what to fix. In this episode, I want to step back, and talk about what you need to fix in your own business,…
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