Broken Customer Journeys

Have you tested your OWN customer journeys? Yes, all of them.  You see, until you experience what your customers experience, all the understanding you’ve developed with your Empathy Mapping work from the last episode will not bear fruit. In this episode, I want to talk about your customer journeys – what, I hear you asking,…

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Ideal Client Workshop

The more clearly you understand the people who you serve, the more focused and effective your marketing will be. If you are not crystal clear about who your target market is, your marketing will be vague and diluted and totally ineffective. In this guided online Ideal Client Workshop, you’ll develop a deep knowledge, deep understanding and…

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Podcasting for Profit

Make podcasting a fundamental pillar of your marketing. Build a whole range of new opportunities to help your target audience and add to your business income! This course will cover:steps to get started with your podcast, how to land guest appearances on other people’s podcasts, growing your podcast audience, engagement with your audience, monetizing your…

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Connecting with Your Ideal Client

Are you really clear on who your ideal client is? To build professional credibility, engage your target audience and connect with your ideal clients requires absolute clarity about who your ideal clients are and how you help them.  In this episode I’ll share with you our process and a really neat tool to allow you…

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The Lighthouse

It’s been a while since the last episode and a lot has changed since then, many things that we couldn’t have imagined, such as everyone around the world in various forms of “stay at home” situations due to the global COVID-19 pandemic.  All our lives have been impacted and in the online world, some have…

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Focus on Your Ideal Client

A Laser sharp focus on your Ideal Client is a fundamental pillar of human centered marketing. How can you make your marketing stand out from the noise? In the last episode, I spoke about the Five Success Principles of Human Marketing. These Five Success Principles can be applied to anything; in business, and in particular,…

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