Posts by Jürgen
Every Touchpoint Is an Experience – E016
In this episode, I want to explore the idea of the customer experience. Is your customer’s experience consistent with your brand promise?
Read MoreThe Bridge: Getting Your Customer from their Before State to their After State – E015
In this episode, I want to explore the concept of our dream customer’s transformation some more, and I’ll share with you my story that truly depicts the importance of knowing what business you are in and what transformational marketing really is about.
Read MoreWhat’s Your Dream Client’s Need? – E014
Do you truly understand your dream customer’s problem, pain or need? In this episode, I want to explore the topic of your dream client’s needs further. Do you truly understand your dream customer’s problem, pain or need? Can you articulate that in a way that perhaps even your dream customer can’t, but when they hear…
Read MoreTraffic Is People – E013
Who is your dream customer? What do you know about them? Where are they congregating? In this episode, I want to highlight another aspect of communicating with your ideal client or your dream customer, and I’m going to get help from someone else to do that. Russell Brunson popularized the concept of sales funnels and…
Read MoreCommunicating Your Message to Your Ideal Client – E012
Is your communication to your ideal target market getting the response you desire? A key part of all customer journeys is communication. Have you ever spoken to a group of people and ended up with no response? Maybe it was in a live presentation, maybe in an online presentation, or maybe it was one of…
Read MoreRecharging Your Business Battery – E011
How are you charging your business battery? In the last episode, I spoke about the customer journey with you and what might be broken in that; in particular, how to find out what to fix. In this episode, I want to step back, and talk about what you need to fix in your own business,…
Read MoreBroken Customer Journeys (The Pothole Oracle) – E010
Have you tested your OWN customer journeys? Yes, all of them. You see, until you experience what your customers experience, all the understanding you’ve developed with your Empathy Mapping work from the last episode will not bear fruit. In this episode, I want to talk about your customer journeys – what, I hear you asking,…
Read MoreConnecting with Your Ideal Client – E009
Are you really clear on who your ideal client is? To build professional credibility, engage your target audience and connect with your ideal clients requires absolute clarity about who your ideal clients are and how you help them. In this episode I’ll share with you our process and a really neat tool to allow you…
Read MoreThe Lighthouse – E008
It’s been a while since the last episode and a lot has changed since then, many things that we couldn’t have imagined, such as everyone around the world in various forms of “stay at home” situations due to the global COVID-19 pandemic. All our lives have been impacted and in the online world, some have…
Read MoreAn Eagle Like Focus on Your Ideal Client – E007
A Laser sharp focus on your Ideal Client is a fundamental pillar of human centered marketing. How can you make your marketing stand out from the noise? In the last episode, I spoke about the Five Success Principles of Human Marketing. These Five Success Principles can be applied to anything; in business, and in particular,…
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