Archive for July 2020
Every Touchpoint Is an Experience – E016
In this episode, I want to explore the idea of the customer experience. Is your customer’s experience consistent with your brand promise?
Read MoreThe Bridge: Getting Your Customer from their Before State to their After State – E015
In this episode, I want to explore the concept of our dream customer’s transformation some more, and I’ll share with you my story that truly depicts the importance of knowing what business you are in and what transformational marketing really is about.
Read More