Broken Customer Journeys

Have you tested your OWN customer journeys? Yes, all of them.  You see, until you experience what your customers experience, all the understanding you’ve developed with your Empathy Mapping work from the last episode will not bear fruit. In this episode, I want to talk about your customer journeys – what, I hear you asking,…

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Connecting with Your Ideal Client

Are you really clear on who your ideal client is? To build professional credibility, engage your target audience and connect with your ideal clients requires absolute clarity about who your ideal clients are and how you help them.  In this episode I’ll share with you our process and a really neat tool to allow you…

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The Lighthouse

It’s been a while since the last episode and a lot has changed since then, many things that we couldn’t have imagined, such as everyone around the world in various forms of “stay at home” situations due to the global COVID-19 pandemic.  All our lives have been impacted and in the online world, some have…

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