Archive for March 2019
Five Success Principles of Human Marketing – Ballarat Cycle Classic – E006
Five Success Principles of Human Marketing are the key components of success in human centered marketing. What are the components of a successful marketing program, framework or campaign? No doubt you’ve seen and read about a lot of different tactics that people have recommended to use in marketing – from Google Ads, to Social Media…
Read MoreMarketing Funnels – A Precious Gift – E005
Are you confused by the complex nature of marketing funnels? You’ve probably heard of them and read a lot of information describing details of the steps of a marketing funnel and all the nuts and bolts of setting them up within automated systems. At a structural level, a marketing funnel is a way of breaking…
Read MoreParrots, Almonds and Your Ideal Client – E004
How well do you understand your ideal client and what attracts them? We all receive thousands of pieces of information every single day – I don’t know about you, but I really struggle to keep up with email, let alone all the social media. Of course, my brain is quite amazing – it filters out…
Read MoreRolling in Rhino Poo or Standing Out with Marketing – E003
Are you rolling in Rhino Dung or Standing Out with Marketing ? Imagine, if you stood out like a beacon, like a lighthouse with it’s guiding light – specifically to those people who really need your help and whose lives you can change. Would that get a great relationship started? Contrast that with being invisible…
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