Archive for December 2018

Tales of Marketing Transformation – the podcast – it’s coming to a device near you in early 2018….. So what’s it about? It’s about Marketing, no surprises there! It’s not me pretending to be a Marketing Guru and giving you sage advice. I’ll let you in on a little secret…… …….. Shhh, don’t tell anyone!…

Marketing is fundamentally quite simple  –  deliver the right message to the right audience at the right time in the right place engage with them start to build a relationship and provide exceptionally valuable information to them until they are ready to make a purchase from you. BUT …here’s the thing…. People don’t want what…