Tales of Marketing Transformation – Teaser 1

Tales of Marketing Transformation

Marketing is fundamentally quite simple  –  deliver

  • the right message
  • to the right audience
  • at the right time
  • in the right place
  • engage with them
  • start to build a relationship and
  • provide exceptionally valuable information to them until they are ready to make a purchase from you.

BUT …here’s the thing….

People don’t want what you make! They want what it will do for them. They want the way that it will make them feel.

As marketers, and we ARE ALL marketers, we need to engage our empathy. We have to know what our audience values and needs, what frustrates them and what they aspire to, what makes them feel happy, sad, angry, delighted and a range of other emotions.

We need to know how they want to feel and how we can help them transform to that feeling.

Telling stories can help us to do that. This is just a teaser video to get the word out about TALES of MARKETING TRANSFORMATION….. a podcast coming to a mobile device near you early in 2019!

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Jürgen is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook and Google+ Pages.

1 Comment

  1. A Commenter on December 22, 2018 at 02:24

    Wow, this is exciting! I can’t wait. After listening to the InnovaBuzz Podcast, I’m curious as to what the content of ToMT Podcast will be.

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