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Marketing is the Art and Science of creating and sustaining exceptional, remarkable customer experiences and relationships.

Dr Jürgen Strauss

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To build professional credibility, engage your target audience and connect with your dream clients requires absolute clarity about who your dream clients are and how you help them.

With this Marketing Master mini-class you'll gain that absolute clarity and learn how you can communicate with them to build and strengthen an engaging, enduring relationship.


Here are a few personally selected podcast episodes that when executed will make an immediate transformational impact on your life and business…  and allow you to take your message, your depth of relationships with your customers and your audience to a whole new level…

Bread Making and Marketing Recipe – E002

What can we learn about a marketing recipe from bread making? Imagine if you had a recipe for marketing, GOOD marketing, and you could follow that recipe all the time, then rinse and repeat? How would that be? On today’s episode, I’m going to share with you an idea on systemizing your marketing, systemizing GOOD marketing,…

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The Lighthouse – E008

It’s been a while since the last episode and a lot has changed since then, many things that we couldn’t have imagined, such as everyone around the world in various forms of “stay at home” situations due to the global COVID-19 pandemic.  All our lives have been impacted and in the online world, some have…

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Connecting with Your Ideal Client – E009

Are you really clear on who your ideal client is? To build professional credibility, engage your target audience and connect with your ideal clients requires absolute clarity about who your ideal clients are and how you help them.  In this episode I’ll share with you our process and a really neat tool to allow you…

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Our programs are delivered via our Transformational Marketing Hub and include high quality recorded video and audio, support documents, worksheets, templates, live workshops and masterclasses.

We are committed to providing you all the information, structure and accountability for you to get REAL RESULTS.

Here is what's available right now...

Podcast PR - The New Virtual Speaking Tour

Podcast PR – The Virtual Speaking Tour

Speaking on stages to people who could be your dream clients has always been a highly effective means of building visibility, professional credibility and connection with your ideal clients.

Appearing as a guest on podcasts is the new virtual speaking tour and a great PR opportunity for your business.

This ON DEMAND WORKSHOP will cover:
a systematic approach to identifying the right audiences, podcast shows and landing a guest gig; showing up, prepared and presenting your best and following up with active promotion of your guest appearances.

Podcast Guesting Playbook

Podcast Guesting Playbook

The Podcast Guesting Playbook teaches you everything you need to know to get booked on podcasts as an expert guest, on shows that are relevant to your professional niche.

By following the system described in the Playbook, you should be able to land at least 4 podcast guest spots within 3 weeks of starting to apply the system.

This self-service manual will cover:
our fully tested process to prepare you for a custom podcast tour that will help you get exposure to new audiences, build visibility, trust and authority in you and your business.

InnovaBuzz Podcast Playbook

InnovaBuzz Podcast Playbook

The InnovaBuzz Podcast Playbook teaches you everything you need to know to run your own hosted podcast with guests.

Running your very own podcast following our tried and tested system will help you get exposure to new audiences, build visibility, trust and authority in you and your business, as well as grow your network of trusted advisors and partners.

This self-service manual will cover:
all the logistics to run a professional podcast, create exceptional experiences for guests, produce meaningful conversations that add value to you, your guest and your audience and to build lasting relationships from your podcast.

Podcasting for Profit

Podcasting for Profit Course

Make podcasting a fundamental pillar of your marketing.

Build a whole range of new opportunities to help your target audience and add to your business income!

This course will cover:
steps to get started with your podcast, how to land guest appearances on other people's podcasts, growing your podcast audience, engagement with your audience, monetizing your podcast.

Ideal Client Workshop

Ideal Client Workshop

The more clearly you understand the people who you serve, the more focused and effective your marketing will be.

If you are not crystal clear about who your target market is, your marketing will be vague and diluted and totally ineffective.

In this guided online Ideal Client Workshop, you'll develop a deep knowledge, deep understanding and deep connection to your ideal client.


Marketing Transformation is for service based entrepreneurs committed to taking their business to new heights and growing something that makes a difference in this world.

It's a safe space to connect, share, learn and grow together.

Our commitment is to help you build visibility, professional credibility and connection with your ideal clients, so you can bring them to a place where you can serve them and help them become your customer and experience your awesomeness. And grow your business as a result.

Join our group for daily value, news, tips and access to Jürgen and his awesome team.

Jürgen Presenting


Want to work personally with Jürgen, his team and his advisors?

Answer these 8 short questions to let us know where your business is at right now, and where you want to be in 12 months time.

After you send us your application, one of our team will reach out to you to schedule your personal discovery session.